Join Us

What We Do

We help existing businesses gain competitive advantage guiding them through Business Restructuring, Business Process Outsourcing (BPO), ERP implementation, development of Shared Service Centres, etc.

We support startup founders in turning a bright idea into a success story.

Startup Services

From the bright idea till the successful exit we will be there to support you on every step you take. We will help you raise funding, design processes, manage operations, drive efficiencies, implement ERP systems, coach and motivate your team or assign an experienced Interim CEO /CFO or Non-Executive Director.

  • Investment advice, Investment Plans, Exit Strategies
  • Operations Management
  • Process design and governance structure
  • Design of internal controls
  • Finance software and ERP implementation
  • Integration of payment methods and on line fraud prevention solutions
  • Assignment of a Non-Executive Director ( NED)
  • Interim CEO and CFO


We are a team of experts with an entrepreneurial spirit having expertise across different industries and functions – FMCG, Payments, Banking, Financial Services, IT, Fraud Prevention, Tax, M&A, Legal and Compliance.Lilia Stoyanov, FCCA
Founding Partner

Lilia Stoyanov, FCCA

Lilia Stoyanov, FCCA Founding Partner

Lilia Stoyanov, FCCA

Founding Partner

Lilia Stoyanov, FCCA


CEO @Transformify, NED @Service Optimizer, Professor @Zigurat Business School

  • Previously Director PTP Europe @ Coca-Cola Enterprises 
  • GM & CFO at Skrill / Paysafe, part of the management team led the company to USD 800 mio exit 
  • Auditor @EY 
  • ACCA, PGDip. Financial Strategy Oxford University 
  • MA Accounting & Assurance ‘’Academy of Economics’’ 
  • BA Management ‘’Academy of Economics’’ 
  • 2017 First Women Award Winner 
  • 2013 Coca – Cola Enterprises Finance Excellence Award Winner 

Transformify is backed by Virgin, ranking in Startups 100 Index in the UK, a member of the Digital Coalition of the European Commission and Social Enterprise UK. Trusted by Red Hat, Experian, SB Tech, Automattic, and many more, Transformify has registered job seekers from 150 countries.

Service Optimizer is a management advisory practice specializing in M&A in the fintech industry,
business transformation, and the development of SSC (Shared Service Centers).

Zigurat Business School is a global institute of technology and digital transformation trusted by 65 000 students from 70 countries.

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